This is "old faithful". YES, people STILL DO go out to retail stores, patrolling our vast shopping malls and department stores, where they can make "hands on" purchases.

Although, in theory, a product can go directly from development into the retail store, we, generally prefer the strategy of using retail as the second stage of a sales effort. In that way, the name recognition that is established can pave the way for lustrous retail sales. This is why we have seen the increase in "As Seen On TV" shelves in department stores as well as the shopping mall establishments specializing in these "pre-sold" products.

Despite the excitement of a successful DRTV sales effort, this low-tech "old fashioned" marketing area just may be the biggest segment in the sales life of a product. When you combine the size and strength of the major department stores that operate in every city and county in the US alone, along with the potential longevity of a product's shelf presence, this can facilitate long term sales for YOUR product. We can help make it happen for you!

Internet Sales/E-Commerce

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