Our sales efforts evolve around four distinct marketing arenas. The decision as to which marketing venue is most appropriate can only
be made after close consideration is given to many factors. Some products may have a wide enough range of appeal that they can be
effectively distributed through a combination of marketing venues, each strategically timed to provide maximum exposure.

For instance, a product that enjoys success during a ten  month long DRTV campaign would have a name recognition benefit that would make it a "natural" for an extensive RETAIL follow-up. Or, an item that does well in an INTERNET sales campaign would do equally well in a  CATALOG (printed) campaign. And of course, the real "home run" that we strive for will navigate it's way through each marketing venue successfully.

Direct Response TV    Conventional Retail

Internet Sales/E-Commerce     Catalog Sales