This is another good old fashioned way to distribute products, particularly UNIQUE products that may have appeal to a specific market. Catalog advertising is often the" weapon of choice" for products that are likely to have appeal to a specific demographic. For instance, a product for small aircraft pilots, yacht owners, golfers, etc., would be well placed in catalogs that pertain to those specific activities. The strategic use of catalogs is an important part of a marketing program and can produce a flow of long term results.

Internet Sales/E-Commerce

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